Crisis Management

How does appear the crisis ?

Risks are always present : manufactories accidents, transports accidents, social difficulties...

Treats can appear at any moment : OPA, changes in politic, in law...

Two features of crisis : the damage created and the short time in which crisis appears

How to manage with the crisis ?

Determine the public concerned as regards the activity : they’ll be the main actors

Cooperate with medias, personal unions, group of consumers, local and regional

authorities…

Create a network = opinion relay

Setting up actions of communications

Take care of jounalists (great influence) : give them details and give them time to make them understand the crisis

Take care of the personal : discuss the crisis with them and make them aware of the behaviour adopted

TO MAKE ABSOLUTELY : share the information, explain the situation, have partners

        To react quickly

Create a cell of crisis = power center of information

Permanence of information : analysis of press releases

Exploit the confiance which already exists

Contact clients and partners to inform them clearly about the situation

Reassure end make understand (not necessary by telling everything)

Clear speech = more chance to reach the goal

Reliable and precise elements of answer

General consistency of the messages

Notice that an intern performance concerning the information is

necessary to succeed in managing the crisis

A good plan of communication = a possibility to reduce considerably the damage created by events

Success in managing crisis = use it as a starting point for a new communication

A failure transformed in a success = new credibility

No exaggeration about use of medias

A good plan of communication = a possibility to reduce considerably the damage created by events

Success in managing crisis = use it as a starting point for a new communication

A failure transformed in a success = new credibility

No exaggeration about use of medias